The creation or introduction of a good or service that generates unique value to its audience. Product innovation must offer a tangible end result. E.g. product invention, new technical specification or qualitative improvement that impacts the functioning of the solution offered.

A service product or service process that is based on some technology or systematic method. E.g Distribution process, use of technology for delivery of service etc. Though the innovation itself could be intangible, however, the impact it creates should have a clear definition.

The most inclusive in nature and spread across almost everything but should specifically address rural and remote communities and/or regions. The ideas under this category are expected to add new economic or social value to rural life. All submissions should be nominations.