Challenge Overview

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.
- Albert Einstein

Adaptation to “New Normal” will take “New Mindset. Thus, 3 factors are more relevant now, than ever before:

Sustainable Living

YICA scouts for impact innovators ready to lead transformation across all spheres of sustainable living.

Will your name be on that prestigious list?

The ideas and innovations must either displace an existing situation to replace it with positive change or alter the status quo with variables that can create improvement in impact. The challenge will showcase the best innovations at work that can drive strategies for resilient societies. 

The ideas and innovations considered for submission must have a strong proof of concept and projects off the ground must be at an early stage. Submissions invited across sectors, be it in the areas of health, education, livelihood, environment, art & culture, governance and/or inclusive development. 

3M India awards 6 winners with a total “Prize” fund of INR 18,00,000

The Challenge invites submission under 3 categories:


If the idea has a tangible offering


If the offering is creating wider impact based on intangible elements


Addressing the needs of remote, rural and vulnerable communities

Submissions Closed for the Season