Ayush Sinha started his journey in the development sector in Gujarat when he began his work with daily wage laborers from the Halpati community, under the SBI Youth for India Fellowship. He observed that a majority of people had lost their land to the upper classes and worked as bonded laborers. As the women in the community already had a good understanding of the market for spices, Ayush started a spice enterprise with the other entrepreneurial women of the community. Since its inception, the produce has diversified to more spices spanning turmeric, chilly, tea masala, jeera, chicken masala and coriander and the revenue has witnessed a steady growth. Ayush now has a team of 15 women who sell spices collectively worth ₹150,000.